Not all breweries are capable of supporting tour staff with merchandise alone. That’s where a paid tour comes into play. Offering a brewery tour for $10 per person can be more than enough to offset the cost of samples and a glass. If the brewery has an on-premise bar, the brewery tour has been proven to get more customers into the brewery and for those customers to drink longer.
If Allagash were to monetize their brewery tours in a traditional way at $10 per person the below table helps to demonstrate the annual breakdown of potential supplemental revenue from the tours alone (assuming sold out tours):
|
|
1 day/week |
2 days/week |
3 days/week |
4 days/week |
5 days/week |
6 days/week |
7 days/week |
|
1 tour |
$13,000 |
$26,000 |
$39,000 |
$52,000 |
$65,000 |
$78,000 |
$91,000 |
|
2 tours |
$26,000 |
$52,000 |
$78,000 |
$104,000 |
$130,000 |
$156,000 |
$182,000 |
|
3 tours |
$39,000 |
$78,000 |
$117,000 |
$156,000 |
$195,000 |
$234,000 |
$273,000 |
|
4 tours |
$52,000 |
$104,000 |
$156,000 |
$208,000 |
$260,000 |
$312,000 |
$364,000 |
|
5 tours |
$65,000 |
$130,000 |
$195,000 |
$260,000 |
$325,000 |
$390,000 |
$455,000 |
|
6 tours |
$78,000 |
$156,000 |
$234,000 |
$312,000 |
$390,000 |
$468,000 |
$546,000 |
|
7 tours |
$91,000 |
$182,000 |
$273,000 |
$364,000 |
$455,000 |
$546,000 |
$637,000 |
|
8 tours |
$104,000 |
$208,000 |
$312,000 |
$416,000 |
$520,000 |
$624,000 |
$728,000 |
|
9 tours |
$117,000 |
$234,000 |
$351,000 |
$468,000 |
$585,000 |
$702,000 |
$819,000 |
|
10 tours |
$130,000 |
$260,000 |
$390,000 |
$520,000 |
$650,000 |
$780,000 |
$911,000 |
