Data on Solo Travel
The International Trade Association conducted a Survey of International Air Travelers (SIAT) which gives this data:
- Non-U.S. Residents Visiting the United States alone – 71.3%
- U.S. Residents Visiting Overseas Countries – 68.9%
- I want to see the world and I don’t want to wait for others – 66%
- I want to do what I want when I want – 56%
- I like the feeling of freedom and independence – 48%
- I want to meet new people – 42%
- Personal growth – 41%
- I have different interests than my friends – 36%
- My partner does not want to travel as much as I do – 11%
- 25% of respondents have never taken an organized tour. 27% have taken five or more.
- More Travelers Are Going Solo in 2022 According to new research from MMGY, one in four travelers plans to travel solo in the next six months with Gen-Z and Millennials leading the way.
- Solo travelers and group tours (2021) Solo travelers “are joining guided tours at unprecedented rates, say tour organizers, with some companies reporting single bookings up 300 percent over those from couples, families or clusters of friends.”
- Out of the people traveling alone, 63% are women and 36% are men.
What this Means for Your Business
- Provide a unique experience: Offer options that solo travelers would not attempt to accomplish alone. Escort them to hidden gems or areas that are difficult to navigate by themselves while simultaneously including intriguing add-ons.
- Provide an intentional experience tailored to them that is not available anywhere else.
- Partner with hotels and hostels: Hotels can give recommendations to their guests and hostels will often have an area dedicated to activities, tours, and hot spots around the city. Partnering with them could increase the amount of attention your business gets.
- Offer an incentive: Is there anything your company can offer to make the lives of solo travelers easier? Perhaps you can offer to take them to a souvenir store. Some people might feel safer shopping in a group or selling your own swag. Providing transportation can also make customers want to choose you. (If you partner with local hotels and hostels it should be easy to arrange transportation.)
- Use digital waivers: Solo travelers want to feel safe; ending up in a hospital by yourself in a new place is not ideal. In order to make your guest feel safe and secure, inform them of your safety standards. It might also be helpful to include a liability waiver so your guests know you take safety seriously.
- Take photos of your guests: One of the disadvantages of traveling alone is not having anyone there to take your picture. If you offer to take your guests’ picture it will make their experience more enjoyable and you are more likely to get a great review.
We know that your tours and activities are fun and exciting for all! These tips should help you make guests of all group sizes feel comfortable and ready to explore. Group tours are fun and easy to set up with TRYTN. However, if you are looking to increase the amount of solo travelers on your excursion take a look at the Minimum Quantity Required and the Maximum Quantity Required settings. Allowing guests to purchase one ticket is not only helpful to solo travelers, but groups as well. In groups, guests often like to pay separately, checking these settings can increase the amount of guests joining you on your next outing.