It’s a fact of the ecommerce world that you will lose customers in your checkout funnel. People have limited time and are distracted and as such, they will drop before making a purchase at any site. We want to help you recover some of that otherwise lost revenue so we added in the ability to retarget a customer who abandoned their cart.
How it worksWith abandoned cart retargeting we have an opportunity to re-engage that potential customer so we have another chance to convert them to an actual customer. How? With the abandoned cart feature after a set amount of time we use the information the customer provided earlier in the purchase funnel to send them a reminder email about their pending purchase. They click on the email and are taken directly back into the purchase funnel so they can complete their purchase. It’s that easy.
Looking back at the last quarter for all businesses, those that utilized the abandoned cart retargeting feature saw a 1.2% increase in bookings and a 1.5% increase in revenue than those that did not. What’s more impressive is purchases made from the abandoned cart retargeting email saw an average 27% increase in average order value!
Looking for another example? We also took a deep dive into an early adopter of this feature that does high volume through the system. Their results were even better than the average: 2.2% increase in bookings and a 3% increase in revenue. They also saw a 32% increase in average order value for purchases made from the abandoned cart retargeting feature.