Seven Ideas for Slow Season

Seven Ideas for Slow Season

It’s hard to avoid having an “off-season” in any business. This is especially true in the tourism industry. By its very nature, the travel industry is seasonal. Even more so if your excursions are created around prerequisite weather or a seasonal event. While there is an influx of customers, work and money during the peak season, don’t despair during the off-season. There’s plenty that can be done during this time! TRYTN has the tools to help you make the most of your off-season, and even better, grow your business! In this article, examine strategic ideas for how you can best spend your off-season.
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7 Ideas for your Off-Season

Update your website and social media platforms

Does your website have out of date pop-ups or information that is no longer relevant? Update your website to have the most relevant information displayed and renew pictures on all platforms to add excitement. Make sure that your website flows, and customers can easily navigate it. We know tours can become hectic during the busy times so the off-season is the perfect time to tidy up your online presence. Technical problems can be a big issue, now is the time to fine-tune these glitches. If you would like help maintaining your website, TRYTN has a service that is perfect for you! For more information click here.

Start blogging

Have you been meaning to write articles?  Now is the time! Think about things you want to tell your customers, maybe questions they’ve asked during this season, or highlight local spots and views that are included in your tour or excursion. Think from the perspective of your potential guest and blog about anything from the basics of how to sign up and necessary equipment to historical or interesting facts regarding what they will be doing. There is no end to great material for blogging, it can be practical information or personal experiences. Creating and updating a blog will expand your client base, especially if they’re searching for topics you’re writing on. The more your write, the more exposure, so get to writing! (Or hire someone to write it!)

Revise your tours/excursions

Think about what makes your business unique. Make sure you are showing off those features. Visitors want an exciting experience they can remember. If there are ways to customize your tour, or enhance the customer’s experience, then do it. Your off-season is a great chance for you to think about strategies for your tours. Especially if something is not running as smoothly as you would like, now is a great time to brainstorm and come up with a solution.

Target locals

During your off-season, you can still host fun events for locals! Think about bachelor/bachelorette trips, birthday parties, team-building or corporate events to add to your catalog of experiences. If you don’t already have tours or special events during your off-season, this is something you might want to consider. Targeting locals during your off-season can often bring in business and connect you with your community.

Reach out

Don’t forget about your past customers! One of your best marketing tools is word-of-mouth. According to Nielsen, consumers are 4 times more likely to buy when referred by a friend and 83% of Americans say that word-of-mouth recommendations from people they know make them more likely to purchase a given product or service. So stay in touch with your previous customers and let them know how much you appreciate their business. During your off-season, reach out to them and remind them of your services and new additions. A wonderful way to bring in customers all year is to offer promotional codes or other incentives to returning guests and offer enticements for new guest referrals.

Team up

Connect with local businesses in your area during this time. Either get involved in giving back to your community or use this time to create friend companies. This way you can both promote each other. Create itineraries together catering to date-nights, girls’ night out or local groups or organization events.

Give your company a makeover

Think about the different aspects of your company and what can be improved, added or dropped. Is your company logo (insert link) satisfying you? Are you happy with your sales strategies and online presence? Is it easy for customers to purchase tickets? If not, TRYTN is a reservation system for tour operators and so much more. To find out what else TRYTN can do for you, request a demo today!

a woman sitting at a table using a laptop computer

Seven Ideas for Slow Season

It’s hard to avoid having an “off-season” in any business. This is especially true in the tourism industry. By its very nature, the travel industry

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