New Booking Redesign Details

Since November of this year we have been working on a complete redesign of the booking experience for all businesses that do not currently use the embed experience. We wanted to share some details about these updates so that you can familiarize yourself with the new features and functionality. 

redesign wireframes

Not to worry if you are an embed experience business and wonder why you didn’t get this update. In the coming months the embed experience is going to be completely rewritten and once that happens you will have the ability to opt-into the new experience.

The redesign comes after many hours of user research and consult with experts in the fields of design, user experience, and customer experience. The ultimate goal: help you sell smarter.

Product Grid

The product grids have been cleaned up and showcase images more than text. The sub-titles and short descriptions appear only when a user hovers and only on non-mobile experiences. This helps the user interact more with the imagery the business has uploaded and not overwhelmed with extra information.

By Date Activity View

We are extremely proud to have completely redesigned the by date activity view. Our data shows that customers love to find activities using the date view so we knew we had to improve this dramatically. The first major change is the entire experience is now mobile-friendly. Both mobile and non-mobile show users available activities for a given day and still allow users to filter activities in a number of ways. 

Product Details

The product details page features a cleaned up design of the availability calendar, streamlined price and quantity selections, and an overall cleaner and easier to read details layout. Products with multiple images will still cycle in a carousel but on tablet, desktop, and wide-screen experiences the user will be able to see more images at once and not take up as much space for the images. 

Additional details like available add-ons or sub-descriptions have been moved to an accordion system to allow for more intuitive navigation and a cleaner experience. 

Purchase Path

The entire purchase path from invoices to checkout and even review and confirmation pages have also been completely redesigned to be easier to read and navigate. Users no longer have multiple call to actions and the overall layout should make it easier for a customer to understand exactly what they are buying and what needs to happen to make a purchase. 

As always the customer has the option to print their confirmation and that view has been enhanced as well. The customer will also receive an enhanced confirmation email that is cleaner and easier to read and should help the customer find the information within their email easier. We’ve also added email schema markup so customers that use GMail should have an enhanced experience in certain situations. 

Package Spotlight: JQuery

jquery logo

One of the most popular and widely-used JavaScript libraries in the world, jQuery is a common performant, feature-rich library used for event handling, ajax, animations, and much more. 

In recent years jQuery has become less popular as other MV* frameworks (model-view-something) have become more popular. With these frameworks they have abstracted out some functionality to other areas and jQuery is no longer needed. However, we don’t use frameworks like that here and many very useful plugins are still written to be based on jQuery.

We use jQuery heavily for ajax requests, event handling, and more. It’s commonality and simple syntax allows any developer to quickly come in and pick up where another developer left off. 

Package Name: jQuery

Package Spotlight: CLNDR

The availability calendar is a very important feature of the tour and activity business that nearly every customer or potential customer sees before making a purchase. Calendars like this need to be feature-rich and allow for many different use cases. CLNDR is the package that helps us do just that. With CLNDR we have a fast, responsive, and feature-rich availability calendar that allows tour and activity operators to sell faster and smarter.

Package Name: CLNDR.js

November 2019 Release Notes

We’re excited to talk more about some of the enhancements that we’ve made to the platform in November! Vast improvements to tickets and overall design for the booking platform are just a few along with Mailchimp integration, enhanced reporting, and many performance and security enhancements. 

Stay tuned for more exciting updates as well as a walkthrough of the new booking platform redesign in December. 

someone ideating on a white board with comps

Account Updates

  • New affiliates report to learn more about success and profitability of affiliates
  • Added filtering to check in to only show activities with bookings
  • Transaction search page will now notify you if your search did not match any transactions
  • Fixed an issue where some transaction identifier searches on the transaction search page were not returning results
  • General performance, resiliency, and security enhancements

Booking and Embedding Updates

  • Many usability and design enhancements
  • General performance and security enhancements

General Platform Updates

  • Tickets are now attached to confirmation email as a PDF
  • Tickets have been enhanced to be easier to read and more inline with industry standards
  • The platform now support Icelandic Króna (ISK) currency
  • Tour and activity operators can now integrate with Mailchimp
  • Resiliency and security enhancements

Customer Insights with the Improved Customers Report

two people with laptops reviewing hand-written notes

Several months ago we introduced the Customers report. This report gave high-level insights about your customers. Specifically buyer information, number of purchases, and a small amount of information about each purchase a customer has made.

While this report helps our activity and tour operators get to know their customers a little better it lacked some of the information needed to make actionable decisions.

A few weeks ago we released an enhancement to this Customers report. Going forward the report is faster and performs better on smaller screens. But that’s just the beginning. We’ve also added more metrics and some insights so you can know more about your customers buying habits.

Lifetime Value

The Customers report now includes information about the lifetime value of each customer. At-a-glance you can easily find the total revenue, number of bookings, and average order value for the customer. Knowing who your most valuable and most loyal customers are helps build a community. Happy customers refer additional customers through the most powerful advertising medium: word of mouth. 

Booking Date Breakdowns

Also new to the Customers report is a breakdown by month of the purchases made by your customer. Here you can start to see trends in buying habits and can market to the customer when they are most likely to buy from you. As an example assume John Smith has had 5 bookings, each in July, and each a year apart. You can assume based on this information that this next July they will likely want to book with you again.

Another new metric in the Customers report is the last booking date. This gives you an at-a-glance view of not just the date of the last booking for the customer but also how many days ago the booking was placed. This can help you engage customers that you haven’t seen in a while, perhaps with a promotion, to try to re-engage them.

Transaction Details

The Customers report has always shown details about the customer transactions, but this has been cleaned up in the new Customers report. No longer does the report show all transaction data all at once. Now, you will see a list of transactions with the transaction ID, refund status (if refunded), purchase date, and total revenue from the purchase. 

Once selected you will find additional details about that transaction, mainly the items the customer purchased for that specific transaction. Transaction information includes the item title, quantity/participants purchased, and total of the item purchased. You can use this information alongside the other new information to help identify your customers preferences and market personalized messages to them based on their past purchases.

Package Spotlight: Lodash

lodash logo

Sometimes as a developer you come across a problem and through research on how to solve it you discover a package that changes your life (so to speak.) In my case, Lodash is that package. 

Many years ago I was trying to release a wizard where at the beginning of the wizard a payload of product data was presented. As questions were asked the JavaScript needed to narrow down that list until eventually a single product was left. 

In order to do this I needed a way to manipulate, filter, and search complex arrays and objects. This is what Lodash excels at and I have been the biggest fan ever since.

With Lodash you are able to take complex objects and arrays and sort, search, filter, and otherwise manipulate them to fit your specific needs. It’s a highly optimized script and can perform extremely fast on large and complex data sources. It’s utility seems to have no end and I am always finding new ways to use Lodash to solve both simple and complex problems alike.

Package Name: Lodash