Whale Watch Alaska Makes a Splash with TRYTN Partnership

TRYTN has formed a partnership with Whale Watch Alaksa, the first business in Alaska to utilize TRYTN booking and reservation management services.

CHICAGO – TRYTN and Whale Watch Alaska have formed a partnership that allows Whale Watch Alaska to sell tours online and easily manage reservations. This is the first tour operator in Alaska to utilize TRYTN for online booking and reservation management. We are extremely excited to announce this partnership and cannot wait for Whale Watch Alaska to experience the true power and speed of the TRYTN platform.

About Whale Watch Alaska

Whale Watch Alaska is a successful tour company that was created on 2010 by Cory Mann, aka Gutch (Gutchquena), who has been in the Juneau tour industry since 1988.  His Stories & Legend’s Tour Company established the Little Green Trolly’s that you can still see driving around in Juneau today. 

About TRYTN

TRYTN is an online booking and centralized reservation management system for tour and activity businesses. The simple, intuitive interface means setup can be completed in minutes. Businesses increase their direct sales while reducing costs by gaining access to TRYTN’s subsidized web development and marketing services.  A streamlined web presence combined with reliable software gives TRYTN partners the tools they need to succeed in the increasingly competitive activities industry. For more information visit https://www.trytn.com

Vail Stables Rides with TRYTN

TRYTN has expanded in the Colorado market with the first business located in Vail, Colorado. Vail Stables is a full client that utilizes online booking, reservation management, and the optional website services. 

CHICAGO – TRYTN is excited to announce another Colorado tour operator with the addition of Vail Stables. Vail Stables recently switched to utilizing TRYTN for online bookings, reservation management, as well as a fully-optimized and fast TRYTN website. With the complete package customers of Vail Stables should expect an easy-to-book experience and Vail Stables should notice an increase in direct, online bookings as a result of the booking engine and custom website.

Vail Stables is the most recent business to switch to utilizing TRYTN services in the Colorado area and the first in Vail. We are very proud to have converted Vail Stables in it’s iconic location and product offerings, into the TRYTN portfolio. 

About Vail Stables

Vail Stables is the leading provider of tours on horseback for over 17 years and offer adventurers an all-access pass into the backcountry of the White River National Forest. Offerings include horseback riding, rest and relaxation, and “GOGA” or goat yoga. 

About TRYTN

TRYTN is an online booking and centralized reservation management system for tour and activity businesses. The simple, intuitive interface means setup can be completed in minutes. Businesses increase their direct sales while reducing costs by gaining access to TRYTN’s subsidized web development and marketing services.  A streamlined web presence combined with reliable software gives TRYTN partners the tools they need to succeed in the increasingly competitive activities industry. For more information visit https://www.trytn.com

Support and Feature Request Tickets

computer and headset on a desk

In 2019 we launched a robust support ticketing system that allows clients to submit tickets to various team members when they have issues or questions. This system has become wildly popular and utilized among our clients but we wanted to post something quickly to provide some helpful hints to get their support tickets answered as quickly as possible. 

Support Tickets

Support tickets should be submitted when you have questions about how to perform a task or when something isn’t working as expected. Try to be as detailed as possible in your support tickets, including link(s) where the issue occurred, recreation steps, and screenshots. Not including this information will then require more time from the team to investigate and communicate back and forth with questions, slowing down the process. 

Feature Requests

You’re also able to submit tickets for feature requests that help your business or process in some way. Feature requests are evaluated on a case-by-case basis before being prioritized and assigned to the team. In order to help your feature request be prioritized please include in your ticket the problem you’re currently experiencing that the feature would solve, specific use cases for the feature, and attempt to justify what the feature will do for the platform on the whole. As an example, if you request a feature that would increase revenue for multiple clients it’s more likely to be prioritized than a minor process improvement for a process that only your business follows.

It’s important to note that not all feature requests will be prioritized.

Tracking Third-Party Website Booking Referrals

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When you are spending time and money on affiliates and cross-links you want to know if the program is successful. Are you really getting traffic from these sources? More importantly, does the traffic from these sources make you more money? Being able to spend your advertising budget in a smart, profitable way is what this underutilized feature is all about.

In many cases you’re able to see referral sources in popular analytics tools like Google Analytics. But many times these systems are not set up to handle passing referral information from one domain to another and some customers never have those tracking codes execute due to an opt-out flag or slow internet. Using this method (in conjunction) with analytics should create an ironclad record.

How it Works

The feature is very simple to use. Say you operate a bike tour business and you want to pay for a listing on a local tourism website to try to drive more revenue to your business. One piece of information the tourism board will ask for is a URL to your website. So, instead of sending them https://www.biketourcompanyexample.com, you’d send them https://www.biketourcompanyexample.com?src=tourism-website-name. The key difference is the src URL parameter in the second example. 

This URL parameter can have letters, numbers, dashes, and underscores in it. Do not include any other special characters or spaces as this can cause adverse effects. When a customer clicks on one of these links we will treat the src parameter special and if the customer makes a booking we will attach that to the payment record. You are then able to run reports on the Tracking Source Code field. 

Non-Embedded Experience

Clients that utilize the embedded booking experience will not have to make any changes to use this feature. Any traffic that comes in with this URL parameter will store this value and everything will just work. But for clients that do not use the embedded booking experience some custom code will be required. Why? Because you will be driving traffic to your website and to book the customer has to then go over to our domain. The booking link doesn’t include the src parameter and the booking engine is unaware of anything on your domain.

While we don’t have any specific custom code to provide, we recommend identifying the URL parameter and storing the value in a cookie. Using code, append this URL parameter and value to all booking links if it exists. Then, when a customer clicks one of your booking links and navigates over to our domain we will also then know about the URL parameter. 

Package Spotlight: JSDocs

Up-to-date documentation is a challenge for many businesses. Especially businesses that don’t employ dedicated technical writers. That’s where JSDocs comes into play. With JSDocs we decorate JavaScript code in a specific, standard way. Then, as part of the build process, we can instrument those comments and decoration which turn into robust JavaScript documentation. 

The other added benefit is the comments help to keep the code clean and commented well so that any developer can see what each module or function or class is doing. JSDocs is fast and easy to use and creates robust documentation as well as commenting standards.

Package Name: JSDocs
Website: https://jsdoc.app/

2019 Annual Financial Review

What a year 2019 has been! We hope that all of our clients and partners have also had a fantastic year. TRYTN has seen continued dramatic growth in nearly all metrics and some new industry verticals that can directly correlate to the large drop in average order value as well as the difference between the growth of orders versus the growth of revenue. Overall we’ve had a very solid 2019 and can’t wait to share these new metrics with you.

155%

Bookings Change

For the fifth year in a row we’ve seen a triple-digit growth in the number of revenue-generating orders placed within the TRYTN system. This year we can directly attribute the continued growth and more than double the orders from the previous year to the sales team bringing on new markets and the engineering team adding additional features and functionality to encourage more sales. 

74%

Revenue Change

This year we once again saw very aggressive growth in the amount of revenue generated through the platform but this is also the first year to not only not hit triple-digits (and at least a double) as well as the first year to not see the revenue and order percentages walk in lockstep. The reason? We can attribute this to new businesses in new markets that have high volume but low product prices that drove this number down. 

-32%

AOV Change

This year we saw a significant decrease in the average order value across the platform. While some of this metric this year is influenced by outside influences we can attribute most of this decrease to new markets that TRYTN started supporting in 2019, mainly museums, which have a very low ticket price and therefore low average order value but have a high order volume. 

43%

New Businesses Added

2019 has been a solid year for the sales team by increasing the number of net-new businesses that were brought onto the TRYTN platform versus 2018. We expanded into many new verticals and some new geographical regions in Europe and Asia. 

65%

Revenue Businesses per Month

We are very proud to report that we’re continuing to diversify the TRYTN portfolio to continue to mitigate seasonality by adding net-new businesses in different geographical regions and new markets that reduce the overall seasonal slump. 

2019 was a year for the books and we cannot wait to see what 2020 has in store for us. Near the end of 2019 we started to rapidly expand the sales and marketing teams to continue to scale the business in dramatic ways. We wish all of our clients and partners continued success in 2020 and look forward to our next annual report in January of 2020.